新华社北京7月31日电（记者王楚捷）当地时间7月21日至31日，国际摔跤A级赛波兰站、罗马尼亚站相继举行，中国国家摔跤队在两站比赛中共收获12金9银16铜的好成绩。国家体育总局举摔柔运动管理中心副主任李杉在接受新华社记者采访时表示，迎接巴黎奥运备战周期，这支年轻队伍在国际赛场上的“首秀”有惊喜、有收获。“受疫情影响队伍很久没出国比赛，东京奥运会四名奖牌选手这次也都没有随队出访，所以这支队伍相对比较年轻，很多队员都是第一次出国打比赛，哪怕是有过国际比赛经验的，大部分也都是三年以上没参加过国际比赛了。         Foreign tourists explore customized clothing services at the South Bund Soft Spinning Material Market in Shanghai. Photo: VCG
For many overseas travelers arriving in Shanghai, the Bund and the Oriental Pearl Tower are no longer the first stops on their itineraries. Instead, they head straight to the South Bund Soft Spinning Material Market, where custom-tailored outfits have become a signature experience driving "Chinamaxxing," a viral lifestyle trend popular among global travelers.
The market buzzed with energy, with conversations in various foreign languages echoing across storefronts, when a Global Times reporter visited it on a work day. 
Tourists from different countries take body measurements, browse design references, and discuss tailoring preferences with local shopkeepers. 
Evolving from the time-honored Dongjiadu cloth market, the area now hosts more than 280 fabric vendors and tailor studios, forming a complete industrial ecosystem for custom apparel. 
Inside one local shop, two foreign tourists excitedly tried on a series of Tang-style garments, taking photos of their favorite looks before professional tailors record precise measurements for their custom-fit clothing.
Gabbo, an Italian traveler, told the Global Times that he first discovered the market through TikTok and Instagram. As silk markets in Shanghai have grown popular among Italian tourists, he and his travel companion Nicco came specifically to shop for authentic traditional Chinese garments and premium silk pieces.
"I picked out a brown Tang-style jacket and a white shirt, while Nicole got matching white shorts. We wanted to try something new and plan to wear our custom outfits out tonight because the styles are very fashionable," Gabbo said. "The bespoke measuring service is professional and thoughtful, and the whole shopping experience has been wonderful."
Intl tourists emerge as a major force
Benefiting from China's visa-free policy covering Italy, the pair only needed to submit standard tourist documents for entry. They plan to stay in China for roughly two weeks to explore local culture and lifestyles.
Local tailor shop owners have witnessed a striking surge in overseas customer demand. Driven by expanded visa-free policies and viral social media exposure, growing numbers of foreign tourists come to the market for original Chinese-style custom clothing. 
According to shop owner Li, international visitors now account for 30 to 40 percent of her clientele, a dramatic reversal from previous years when domestic customers dominated orders.
"We source fabrics directly from suppliers and hire in-house tailors to eliminate middleman markups. Our bespoke pieces cost only one-third of similar custom outfits in Western countries," Li explained. The shop also offers expedited services tailored for short-stay travelers, allowing visitors to pick up finished garments within days.
All garments feature original in-house designs that retain classic Tang-style outlines with soft, wearable color tones suitable for daily wear. Many foreign customers style the traditional jackets with casual trousers and sneakers, creating unique, modern outfits that blend Eastern aesthetics and Western casual fashion, Li said.
Qian, another tailor with 20 years of industry experience, has also seen robust growth in overseas orders, with her annual order volume rising 20 percent year-on-year. 
Most foreign visitors come for custom-tailored suits and enjoy the full immersive bespoke production process. Her workshop divides labor for suits, shirts and dresses to boost efficiency, once completing a full set of custom clothes and delivering them to a tourist's hotel by 10 p.m. on the very day of ordering. The studio also accepts personalized design drafts brought by international visitors.
Backed by the mature textile supply chain of the Yangtze River Delta, hand-tailored suits at the market cost merely one-quarter of equivalent bespoke outfits in Europe, with 24-hour rush order services available. This year, market foot traffic has increased roughly 30 percent year-on-year, with foreign shoppers making up 60 percent of all customers, the Global Times learned from the market.
Behind the change are China's visa-free policies. China's 240-hour visa-free transit policy covering 55 countries has greatly facilitated cross-border travel. Official data shows China received 22.91 million inbound foreign visits in the first half of 2026, a year-on-year increase of 20.4 percent, China Media Group reported.
From short-term visits to lasting influence

Boosted by China's visa-free policies, the social media trend "Chinamaxxing" has gone viral worldwide. Easier cross-border travel has allowed young foreigners to immerse themselves deeply in authentic Chinese lifestyles, including traditional fitness practices, Chinese dramas and local food culture. 
Beyond garment customization, Shanghai's inbound tourism experience sector continues to expand. Spring Travel recently launched hands-on traditional snack workshops for foreign visitors, focusing on wonton and spring roll making. Tourists can cook, taste homemade snacks and learn the cultural stories behind local cuisine. 
The workshops have received visitor groups from the US, Brazil and Australia and earned wide praise, the Global Times learned from Spring Travel.
Sugiurat Akuto, one foreign participant, said that making Shanghai snacks left him with precious travel memories. Before leaving China, he asked chefs for original recipes, hoping to recreate authentic Chinese delicacies at home and share his unique Shanghai travel experience with family and friends.
Unlike disposable souvenir purchases during routine sightseeing, custom-tailored clothes and learnable cultural skills turn short travel experiences into enduring cross-cultural connections. "These custom outfits will remain precious memories for decades. Even 20 years later, we will still remember custom-tailoring clothes in China. Every time I see these garments in my wardrobe, I will recall this special trip," Gabbo said, adding that distinctive local custom pieces are far more valuable than ordinary travel souvenirs.
Industry analysts note that the Chinamaxxing phenomenon marks a structural upgrade in China's inbound tourism consumption. Driven by optimized visa policies, foreign travelers are shifting from superficial landmark sightseeing to high-value, personalized immersive experiences. Longer stays and upgraded consumption drive coordinated growth of modern service industries and inject new vitality into China's service economy.
Research by the Shanghai Municipal Commission of Commerce shows that inbound tourists who opt for customized consumption stay an average of six to seven days in Shanghai, more than double the city's average 3.21-day stay for general foreign visitors. 
Current cultural tourism experiential products represent only the initial stage of this emerging industry. China's rich cultural resources can be continuously developed into high-quality, replicable tourism offerings for global audiences, Zhang Yi, CEO of iiMedia Research, told the Global Times on Tuesday.
Most importantly, the Chinamaxxing trend boosts people‑to‑people exchanges. One‑off on‑site travel purchases translate into steady overseas demand and repeat orders, helping international audiences gain deeper insight into China's charm, Zhang noted.
。”李杉介绍。虽然“好久不见”国际赛场，但中国选手敢打敢拼，用足够惊喜的表现打消了队伍出征前的“没谱”。“这两站比赛的表现还是比较令人满意的。

二 | 年轻选手在场上敢做动作，精气神很好，技战术施行虽然还有点毛躁，但能把训练中的能力展示出来，让人眼前一亮。

三 | ”李杉说，“宿将们也较好地发挥了水平，比如之前我们选手在比分胶着或者落后时，最后的防守阶段容易乱，但这两站比赛中，经验比较丰富的队员，比赛节奏把握得很好，对技战术执行得很坚决，在场上有想法、敢出击，这显示出他们对比赛的掌控力逐步走向成熟。

四 | 这一进步是非常可喜的。”迎接新的奥运周期，国家摔跤队邀请了来自俄罗斯、瑞典、韩国等国家的世界知名摔跤教练加盟，中方教练团队则呈现年轻化特征，平均年龄不到40岁。李杉介绍，一些高水平的外籍体能师、康复师未来也将陆续加入队伍中，此外，从上海体育学院、武汉体育学院加盟的科研团队，也为训练备战提供了有力支撑。“不仅是运动员需要积累参赛经验，新的团队也需要通过实战进行磨合。”李杉说，“现在整个团队很有朝气和凝聚力，包括领队、教练、管理、队医、翻译等工作人员，大家各司其职、互帮互助，表现出了良好的管理水平和团队文化。”李杉同时表示，两站国际赛事虽然带来了惊喜，但9月在塞尔维亚举办的世锦赛才是本次外访外训最高水平的舞台，届时中国摔跤手们将与世界最顶尖的选手一较高下。因此队伍在收获信心的同时，需要保持足够的清醒。“通过这两站比赛，我们对新的比赛规则有了更清楚的认识，检验了训练成果，同时也发现了不足。”李杉说，“希望在世锦赛之前这一个半月，能把发现的问题解决掉一些，争取更多的突破。

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